Bifrost has devised its own stepwise and scientific approach to help you create a brand presence in India. We back every step with a carefully conducted research process, based on data, analytics and conversations with industry professionals and consumers. This ensures clarity of vision and approach, leaving little scope for doubt or redundancies.
Based on your goals and your familiarity with the Indian business and market landscape you can choose to the Modular Approach and go agile and test us with a pilot project or enroll with us to design your complete brand roadmap.
Take advantage of Bifrost's expertise to test your product in the Indian market with a well-executed pop-up strategy.
Following is what you get, should you choose to buy this service from us.
Choose a Store Location
Partner with Bifrost to select the ideal store location for your pop-up. Our network of trusted partners ensures you get prime spots to maximise visibility and foot traffic.
Launch a Digital Store in the Pop-Up
Integrate a digital store into your pop-up experience using an iPad setup. This allows customers to place their first orders digitally, blending the physical and digital shopping experience seamlessly.
Pop-Up Promotion in Networks and Communities
Promote your pop-up across various networks and communities, both digital and offline. Leverage Bifrost's connections to ensure your pop-up garners attention and attracts the right audience.
Amplify Your Brand with Targeted Messaging for the Indian Consumer.
Following is what you get, should you choose to buy this service from us.
Brand Story
Craft a compelling brand story with Bifrost's expert design services. We'll help position your brand effectively and develop key brand elements that resonate with your target audience, ensuring a cohesive and impactful message.
Physical and Digital Identities
We use a combination of inhouse resources and external partners to create strong physical and digital identities for you, in line with the brand story. We ensure that brand elements and spirit remain intact and do not get lost in translation, while setting up retail presence in India.
Marketing Strategy Design
With the brand story designed, let us contemplate ways to take it to the consumer. How do you position your product? Do you localise it? What elements? Physical first or digital first? What should be your pricing analysis? How can you engage your consumer best? Let us answer your questions in a carefully crafted and customised marketing strategy that we create based on our team's expertise, and our interaction with industry experts and stakeholders.
Sales and Distribution Strategy
Navigating sales and distribution in a complex market like India can be challenging. We propose a winning strategy tailored to your needs, whether it involves engaging a sales team, disrupting traditional channels to create new ones, partnering with a creditworthy network of distributors, or managing the sales processes efficiently via a CRM. Let us help you navigate these complexities with ease and drive your business success in India.
Supply Chain Strategy
Businesses in India are benefiting from more efficient supply chains, thanks to numerous startups working to create transparency and streamline operations from warehouse to retail. Let us help you develop the right supply chain strategy, ensuring your business navigates regulatory intricacies smoothly.
Brand Roadmap
This bespoke solution is tailored to your business needs, beginning with the creation of your brand story, messaging, and identity. It includes a detailed sales and marketing strategy, distribution and supply chain planning, and proposes relevant business partnerships—whether for a franchise, joint venture, cross-promotions, or supply chain optimization. Consider this roadmap as a meticulously crafted plan by your brand representative in India to firmly establish your presence in this dynamic market.
Ready to expand your brand into the Indian market? Contact Bifrost today and let us help you unlock new growth opportunities. Our team of experts is here to guide you every step of the way.
Claim your 15 min brand journey consultation today.
